Reserva de la Familia Cellar

Under the aging rooms, dug into the ground, is an intimate space that was used exclusively by the Cuervo® family until recently. Learn about its legends, history and traditions among the century-old barrels and "Damajuanas", in the silence and darkness of the cellar.

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Latitude: 20.884699 Longitude: -103.840975 Elevation: 3909 ft
the best travel advice comes from the people who live here
Carlos Vázquez

Specialities and Highlights

- The "Reserve Family" tequila is a premium "extra añejo" tequila that was only served and sold to the public since 1995. Before that year it was only available exclusively for the Cuervo family.

- This underground cellar is one of the most important places in the Rojeña (distillery Jose Cuervo). For many years the cellar was a refuge for priests hiding form revolutionaries during the Cristero War that took place between 1926 and 1929. In its walls there are tunnels leading to the temple Santiago Apostol, located in the center of Tequila.

Hours Open

Sunday through Friday from 11:00 am to 6:00 pm

Saturday from 11:00 am to 7:00 pm

You can visit it within the different taste experiences.

Experiences Fabrica la Rojeña

Price Style for this Establishment

From $200 to $720 MX.


Buena experiencia, un recorrido único e inigualable. Recomendable para venir con amigos.

Francisco Mota, 3/17/2017

Es un lugar que te regresa a las épocas antiguas y la experiencia es única!!!! Muy bonito todo!!!!!

Franco Peralta, 3/17/2017

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